Job Specifications
The Football Association has an exciting opportunity for a Social Media Manager to join The FA on a fixed-term contract.
The Social Media Manager is responsible for the day-to-day management of the England national teams' social media accounts, working under the guidance and direction of The FA's in-house content team to distribute and optimise content via Facebook, Instagram, Threads, TikTok, X and WhatsApp, as well as management of communities and platform hygiene on said platforms.
The fixed-term contract will run until August 2026.
What will you be doing?
Execute The FA's content strategy for the England men's and women's national teams (including development and para teams) across its social media accounts.
Commission, create and publish planned and live reactive content specifically for social media consumption.
Contribute to content plans/calendars and oversee editorial delivery across matchdays, training camps, tournaments and major milestones/events – working one month in advance at any time.
Use Photoshop and design/video tooling (e.g. Azzuu, Slate) to adapt and optimise assets for tailored social media distribution in adherence with platform best practice to maximise consumption.
Manage communities by engaging with other users' posts and comments (i.e. reacting/liking, sharing and replying).
Live and active publishing role covering England senior and development games across pre-match build-up, in-match coverage and post-match reaction – covering multiple channels in real-time.
Proactively maintain the hygiene of England's social accounts, such as updating profile pictures/headers, biographies (including links) and follower/following lists.
Capture on-the-ground live mobile content at key events throughout the calendar season – media days, commercial windows, matchdays and player interviews.
Work collaboratively with multiple departments and specialists (brand, communications, design, video, creators) to commission, create and publish platform-specific content.
Monitor and provide social media protection and support for England players and channels.
Play a key role contributing to ideation and briefing sessions to drive creative excellence, channel growth and content engagement – using data to drive innovation.
Support with tracking content performance.
Executes additional tasks as required to meet the FA's changing priorities.
Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
What are we looking for?
Essential for the role:
Demonstrable experience working in a sporting landscape.
Working as part of a creative and innovative team with objectives to serve audiences natively and drive audiences to owned platforms.
Working across all formats of social content – vertical short-form video, graphics, photography, live, and carousels.
Working on multiple large-scale projects at once.
Working alongside other social media specialists on live events and embracing a collaborative team dynamic.
Strong knowledge of football audience behaviour and how to target and drive fan consumption effectively, using data/insights to shape and inform decision making.
Strong understanding of content creation and social media platforms.
Strong levels of commercial awareness and market value.
Strong knowledge of identifying content trends.
Proven track record of managing and publishing across multiple high-profile social media channels, ideally in the sports sector.
Operating with success in a fast-paced, time-sensitive and high-performance environment.
Operating within a small and agile team, inside a big organisation, where role demands reactive editorial decision-making.
Familiar with priorities shifting in line with the ever-changing editorial and live media landscape.
Strong editorial mindset – able to understand and recognise what makes successful social-first content and adapt across different platforms.
Excited and driven by the pace and creativity of a live football environment with a desire to help drive great content to millions of fans.
Sharp eye for detail – confident being the final point of review.
Collaborative mindset – working with multiple teams across multiple platforms.
Experience with various image/video tools.
Exceptional writing, editing, subbing and technical skills to deliver content accurately at scale.
Proficient with social analytics.
Problem-solving attitude – both independently and as part of a wider team.
Beneficial to have:
Experience working with media rights and agencies.
Knowledge of AI tooling practices.
This role is based in Wembley Stadium, and will require a minimum of 2 days on-site per week.
What's in it f
About the Company
Here at The FA we are responsible for overseeing, promoting and developing English football at all levels, from grassroots through to the professional game. We have big ambitions. Some of our objectives include ensuring that The Emirates FA cup remains the world's premier cup competition, that Wembley Stadium and St. George's Park continue to be world-class venues, and that success is achieved with each of our 24 national sides.
The shared values, vision and pride of our people is central to our success. We are growing a t...
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