Job Specifications
You’ll join Crypto.com’s high-performance Organic Growth team - a relatively new and rapidly developing function where we combine creative content development, programmatic scale, and AI-native workflows to drive visibility across search engines, LLMs, and app stores.
Our work spans creative content experimentation, large-scale programmatic builds, ASO improvements, and direct integrations into LLMs, including MCPs and agentic interfaces. We work at a fast pace, focus on clarity, and avoid unnecessary delay. If this sounds like you, there’s real room to grow quickly as we transform Crypto.com’s organic visibility.
As Senior Organic Growth Manager for Traditional Finance, you will execute organic strategies across stocks, cards, payments, banking, and broader TradFi verticals. You’ll deliver high-quality work at pace, with strong SEO and GEO awareness and tight collaboration across product and tech.
Responsibilities
Execute the TradFi organic growth strategy, ensuring alignment with product, and regulatory requirements
Plan and brief content with SEO best practices embedded and a strong emphasis on speed, quality, and scalability
Lead and execute digital PR initiatives to elevate authority and drive competitive advantage
Partner with Tech SEO to ensure best-practice implementation across architecture, crawlability, structured data, and indexation
Drive ongoing analysis of search trends, competitive movements, SERP changes, and performance metrics to fuel rapid optimisation cycles and report to the business
Work closely with Product and Engineering to ensure SEO and GEO is integrated into page structures, new features, and content experiences
Stay ahead of industry change - search and LLMs - and rapidly adapt strategy where needed
Operate with pace: fast responses, fast delivery, high accountability
Requirements
4+ years of experience in SEO or organic growth
Strong on-page SEO and content-led optimisation skills
Working understanding of technical SEO and digital PR techniques. At the bleeding-edge of GEO advancements
Proficiency with SEO tools (Google Search Console, Ahrefs, etc)
Strong analytical ability and comfortable turning data into actionable insights quickly
Excellent communication and stakeholder management
Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment
Experience in finance, fintech, or regulated industries is an advantage
We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.
About the Company
Crypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy. We're committed to accelerating the adoption of cryptocurrency through our vision: Cryptocurrency in Every Wallet(tm)
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