Skills

Go Sales Marketing

Job Specifications

Services Marketing Lead

Locations: Andover, MA or Foxboro, MA

Our Client is a global leader in digital energy management and industrial automation, supporting critical infrastructure across manufacturing, utilities, and energy systems worldwide. Their platforms power some of the most complex and essential operations across 100+ countries.

They are seeking a Services Marketing Lead to drive measurable demand growth and accelerate the commercialization of priority Services offers across modernization, sustainability, digital, and lifecycle solutions.

This is a high-visibility role designed for a marketing leader who knows how to turn strategy into pipeline.

What You’ll Own

Accelerate Demand & Pipeline Growth

Build and execute targeted, integrated campaigns (digital + field)
Identify and activate quick-win opportunities to drive near-term pipeline lift
Deliver clear performance reporting with insights and lessons learned

Lead a Strategic Offer Launch

Drive marketing activation for a key Services offer
Plan and execute a customer-facing launch event that brings the value proposition to life
Ensure alignment across business leaders, marketing, and sales teams

Enable Channel & Sales Teams

Create customer-ready materials and enablement tools for partners
Support trainings and webinars that increase confidence and conversion
Build playbooks and toolkits designed for long-term use

Turn Insights Into Action

Rapidly synthesize market, competitor, and customer insights
Refine and validate value propositions for priority Services positioning
Deliver recommendations that shape future go-to-market strategy

What Success Looks Like

Clear, customer-validated value propositions for key Services offerings
Integrated campaigns driving measurable engagement and pipeline lift
A successful offer launch with consistent messaging and strong internal adoption
Practical marketing assets and playbooks that outlast the assignment
Insight-driven recommendations influencing future Services GTM planning

What We’re Looking For

Proven B2B demand generation experience with measurable pipeline impact
Strong background in services, solutions, or product marketing
Experience launching new offers or commercial initiatives
Ability to operate in complex, matrixed organizations
Comfort working within industrial, energy, manufacturing, or enterprise technology environments

If you thrive in fast-moving environments, enjoy aligning cross-functional teams, and know how to translate complex solutions into compelling value propositions, this role offers the opportunity to make a visible impact.

About the Company

HireTalent is a certified Minority Business Enterprise (MBE) workforce solutions firm, specializing in securing the best talent fits in Executive/Retained Search, Direct Hire Placements, MSP, SOW, and nationwide hiring program management and support. We are building the next generation workforce while influencing the evolution of the talent and staffing industry as a collaborative and supportive thought leader. We have built a non profit called Consciously Unbiased focused on expanding the diversity movement. https://w... Know more