Job Specifications
What We Are Building At Conveo
Conveo is the AI research platform enabling fast, affordable, and high quality consumer / B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate across insights, marketing, and product teams.
#1 What problem are we solving and why is this an important problem to solve
The current/traditional research methods companies rely on are slow, expensive, and superficial. Running great research also requires expertise which is a blocker to many companies. That directly affects how well companies understand their customers and how well they can serve them.
#2 The team you will join
You will join an extremely talented team of incredibly passionate, high-energy people. We go the extra mile while having the best time of our lives. Our team has the combination of decades of market research knowledge, incredible engineering ability, and experience building companies.
#3 How we operate
We truly care about our clients and the problem we solve. That means we humbly go the extra mile every time.
We work hard and we have fun.
To keep our quality bar incredibly high, we want to execute with the smallest possible team.
About The Role
As our Customer Marketing Lead, you will turn our customer base into a growth engine.
This is not a “collect testimonials when asked” role.
This is not “write case studies once a quarter.”
This is a high-output, high-ownership role that sits at the intersection of:
expansion (help accounts grow faster)
credibility (proof that makes the market trust us)
pipeline (customer-led demand + referrals)
brand (stories people remember and repeat)
Conveo has incredible customers already. The opportunity is massive, and without dedicated focus, it will never reach what it should.
This role is only for someone who takes customer marketing seriously.
Your Mission
Turn customers into proof (systematically)
You build a machine that produces:
high-quality case studies (not generic, real outcomes)
testimonials that feel credible and specific
customer quotes we can reuse everywhere
reference program + review flywheel
customer story bank by ICP/vertical/use case
Your bar: sharp narratives, real data, zero fluff.
Create customer-led moments that expand the account
Customer marketing isn’t just external. It accelerates expansion by:
helping customers internal-sell Conveo
building assets that land with their stakeholders
enabling exec conversations and deeper adoption
making outcomes visible across their org
You work with CS/AMs to identify the leverage points, and you create the assets that unblock growth.
Make customers visible in the market (without being cringe)
You create customer visibility that feels exciting and high-status:
on-stage talks
webinars
co-authored content
research spotlights
mini-docs / video testimonials
customer dinners / side-events
awards / recognition plays
You do this with taste. The goal is for customers to be proud to be associated with Conveo.
Build relationships with high-leverage champions
You identify and nurture:
power users
champions
exec sponsors
“public voices” inside customer orgs
You know who can speak, who can refer, who can present, and who can help us win the next 10 deals.
Operate like an owner
You treat customer marketing like a measurable engine:
outputs shipped
customers activated
content created
assets used by GTM
expansion influenced
inbound driven
pipeline supported
You don’t wait to be asked. You run the machine.
What We’re Looking For
Non-negotiables
Proven experience in customer marketing, advocacy, customer storytelling, or equivalent
Extremely strong writing and narrative instincts
High agency: you identify opportunities and move without permission
Comfortable working directly with customers and senior stakeholders
Strong project management: you can drive assets and approvals without slowing down
Great taste: you can make customer content feel premium, not corporate
Pragmatism: 80/20 + know when something needs to be slick and when your audience prefers rough
Ability to create lightweight design/asset work without dependencies
Experience working with enterprise accounts and exec stakeholders
Experience producing customer video content
To apply, include:
One customer story asset you created (case study, video, webinar, narrative, deck, etc.)
A 10-line breakdown of why it worked
A short draft: “How would you turn one happy Unilever champion into 5 expansion opportunities + 3 pipeline assets?”
Mindset
Customer-obsessed, but business-first
Confident and proactive
Low ego, high standards
Comfortable pushing for outcomes (without being annoying)
Can handle ambiguity and still ship consistently
Thinks in systems and leverage
Bonus (not Required)
Experience at B2B SaaS or high-growth tech
Event/webinar experience (customer roundtables, co-hosted sessions)
What Success Looks Like
Conveo has a steady stream of high-quality customer proof (stories, quote
About the Company
Backed by Y Combinator, Conveo sets the new standard in qualitative research. Conveo is a qualitative research platform that conducts in-depth, AI-moderated interviews. By merging the depth of interviews with the speed and scalability of surveys, Conveo provides deeper insights, faster and at scale.
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